September marks the return of Rock in Rio in Rio in Brazil and begins the countdown to one year to the new Festival in São Paulo called The Town, which promises to be one of the biggest festivals in the world in 2023.
Of the 700,000 tickets sold in less than 90 minutes, 300,000 people have already passed through Rock in Rio on the first weekend for Iron Maiden, Post Malone and Justin Bieber shows.
Next weekend, four more sold out days are expected with Coldplay, Guns N Roses, Green Day and Dua Lipa as the main headliners.
From the same creators of Rock in Rio, The Town will be the new festival that honors and is inspired by São Paulo next year on September 2, 3, 8, 9 and 10, 2023.
The Town Virtual Tour: Link
The Town Instagram: Link
Rock In Rio Photos 1st Weekend: Link
Rio de Janeiro | São Paulo, September 05, 2022 – 2022 will be marked as the year of the reunion. After three years waiting, Rock in Rio returns home to Rio de Janeiro in the same month that also marks the one year countdown for the next festival that will take place in São Paulo, called The Town. 700 thousand tickets were sold in less than 90 minutes for this edition of Rock in Rio. With a lineup full of stars, ranging from Heavy Metal to Pop, names like Iron Maiden, Post Malone, Justin Bieber, Guns N Roses, Green Day, Coldplay and Dua Lipa take charge of the festival.
The first weekend of Rock in Rio, in Rio de Janeiro, got off to a great start. With a sold out capacity (100 thousand people per day), the first three days of the festival were marked by great concerts and moments of great energy, smiles and joy, hundreds of thousands of people who watched what is already being considered one of the shows in this edition: Post Malone. The day before the show, visibly in love with Brazil and Rock in Rio, Post Malone surprised everyone by appearing unexpectedly in the crowd watching Iron Maidon’s show wearing a Brazilian shirt.
From the same creators of Rock in Rio, The Town will be the biggest festival in São Paulo and one of the biggest in the world, debuting in the great metropolis on September 2, 2023, and will continue during the 3rd, 8th, 9th and 10th, at the Autódromo of Interlagos, in an area of 350 thousand m2, which will be completely renovated. The new festival is already positioned as an event of great relevance, not only for the capital of São Paulo, but also for the whole of Brazil and already has more than 80 thousand followers on its social networks, launched a few weeks ago.
Expected to receive around 600 thousand people for more than 230 hours of music, Cidade da Música will have seven large spaces, including five stages, where the public can immerse themselves in new and unforgettable experiences. With scenography inspired by icons of São Paulo architecture and featuring a unique diversity of rhythm and union of tribes, The Town arrives in São Paulo with the support, strength and empowerment of grown-ups, which can be seen in the investment of $60 million dollars. An economic impact of US$330 million is expected, the largest ever seen in the capital, in addition to generating more than 27 thousand direct jobs.
“It is a great pleasure to start the countdown to the opening of the gates of The Town, which promises to enter the list of the largest in the world. We want not only to honor the largest metropolis in the Brazil, but also to provide more experiences and memorable moments for the public. In short, The Town will celebrate the mix of different cultures and stories that are found in the constant artistic manifestations of the city”, says Roberto Medina, creator and president of Rock in Rio and The Town.
About Rock World;
Rock World is the experience company that was born from the biggest music and entertainment festival in the world, Rock in Rio. With the mission of providing unforgettable experiences through music and entertainment, the brand’s corporate culture is based on the art of dreaming, making things happen and inspiring people through the philosophy of building a better world.
Today, in addition to Rock in Rio, Rock World has expanded its area of operation to other experience production projects that cover different areas. In Live Entertainment, the brand has The Town, the new and largest music, culture and art festival in São Paulo, which will take place at the Interlagos Circuit in September 2023. In the Content area, Rock in Rio Studios is the product that reinforces the company’s DNA for the creation of Original audiovisual content and positioning in the market as an even more powerful and powerful communication brand. In the area of Education projects, Humanorama and Rock in Rio Academy seek to activate the power of people to contribute to the construction of a better world. The company also owns the Game XP brand, dedicated to physical and digital experiences in the world of games and e-sports, including the game XP event, which brings together the geek world together with music; Dance Off, which is a competition for dancers from the periphery of the country; and the Girls League, which is the biggest women’s CS:GO league in the world. By expanding its operations to so many fields and different businesses, Rock World is today one of the largest companies in the creation and production of proprietary Live Experience content in the world.
About Rock in Rio;
Rock in Rio was created to give voice to a generation and promote unique and innovative experiences. In 1985, the event was responsible for putting Brazil on the route of international showbiz. Beating attendance records at each edition and generating positive impacts in the countries where it takes place, it has established itself as the largest music and entertainment festival in the world. Aware of the spreading power of the brand, today Rock in Rio is guided by being an event with the purpose of building a better world for happier, more confident and empathetic people on a healthier planet.
The internationalization of the brand started in Portugal, Lisbon, in 2004, where the event takes place until today, followed by Spain (Madrid) and the United States (Las Vegas). At Rock in Rio, the numbers keep growing. More than 10 million visitors have passed through the Cities of Rock in these 21 editions. In 37 years, the festival has conquered the world and has become a true park of experiences, but much more than that, it has grown and expanded its activities, always with an eye on the future.
Adopting and encouraging practices that support the collective, Rock in Rio values the construction of a better world and joins companies that have the same vision and guideline. In 2013, it was recognized for its power to achieve by receiving the ISO 20121 – Sustainable Events certification. Since the first edition, it has generated 237,000 direct and indirect jobs and, together with its partners, invested more than 20 million dollars in different projects, covering topics such as sustainability, education, music, forests, among others.
Written by: Road Dog